The Shortcut To Your Success

Powered by AiDiA and Google

Reimagine Your Business Potential

What if success wasn't a marathon but a sprint - one powered by the right Tech, Tools, Strategies and Mindset?

Tech Booster is your shortcut to unlocking operational efficiency, scaling smarter and leading with confidence.

Your moment to stop keeping up and start getting ahead.

Why Tech Booster?

Break Free from the Overwhelm by Learning from the Best

The right shortcuts will save you time and accelerate your growth. With Tech Booster you'll learn to work smarter not harder.

Cut Through the Noise

Streamline your work processes with tools like Google Workspace, Analytics and AI

Perfect the Essentials

Build a strong foundation with essential digital skills and practical expert insights and hacks

Find Your Tribe

Collaborate with a dynamic network of founders who share your mindset

Our Experts

Leonard Konrad

Business Development & Partnerships, AiDiA

Isabelle Noack

Business Development & Branding Manager, Google

Désiré Nzengou

Trainer & Board Member, Africa Blockchain Institute

Esther Serwaa Poku

Technical Innovation Principal Director, Accenture

Berkant Bostan

Founder & Managing Director, memnun and bost&

Friederike Thackwell

Senior Industry Manager, Google

This isn't just a Programme ...

... it's the Roadmap to Your Success

  • Applications open: 09.01.2025
  • Applications close: 09.02.2025
  • Participation confirmation: 12.02.2025
  • Kick-off Event in Berlin: 27.02.2025
  • Program Start: 05.03.2025
  • Program End: 09.05.2025

Programme Highlights

01

10 Weeks - Limitless Possibilities

This beginner-friendly programme is designed for business leaders who need to understand and leverage the essential business tools to drive growth.

02

Kick-off event in Berlin

You are invited to an insightful afternoon at Google Berlin with industry experts and like-minded business leaders. Network with visionaries and exchange ideas that shape the future of business.

03

Personalises Mentorship

Get hands-on guidance from experts at Google, Accenture and beyond. Learn from those who've helped many walk the path to success.

Tech Booster Modules

Transform Your Business with these 8 Powerful Sessions

Each session combines expert-led presentations, real-world applications and interactive exercises to ensure you leave with knowledge you can implement immediately. The programme offers a unique opportunity to connect with industry leaders, grow your network and build a competitive edge for your business.

Google Workspace Essentials

Learn: Discover how to maximise productivity and collaboration using tools like Google Drive, Sheets, Slides and Calendar. Master workflow optimisation to improve team efficiency and create real-time collaboration opportunities.

Speaker: Dalyan Demir | Senior Account Manager, Google

Cloud Computing & Cybersecurity

Learn: Gain foundational knowledge of cloud computing with platforms like Google Cloud and AWS. Understand key cybersecurity practices to protect your data and build scalable, secure IT infrastructure that fosters growth and customer trust.

Speaker: Esther Serwaa Poku | Technical Innovation Principal Director, Accenture

Blockchain for Transparency & Security

Learn: Unlock the potential of blockchain technology for secure, transparent business processes. Explore its applications in supply chain management, smart contracts and financial transactions while understanding risks and adoption strategies.

Speaker: Désiré Nzengou | Trainer & Board Member, Africa Blockchain Institute

AI for Business Efficiency – Google Tools

Learn: Harness Google AI-powered tools to automate repetitive tasks, enhance personalisation and streamline operations. Get hands-on with practical AI applications for marketing, operations and customer service.

Speaker: Christian Onaduja | Partner Development Manager, Google

AI for Business Efficiency – External Tools

Learn: Discover external AI tools like ChatGPT, Jasper and Notion AI to boost productivity and efficiency. Explore predictive analytics and automation for marketing, finance and operations to stay ahead of the competition.

Speaker: Berkant Bostan | Founder & Managing Director, memnun and bost&

Automating Business Processes

Learn: Simplify your daily operations by automating tasks with tools like Zapier and HubSpot. Build workflows that save time, reduce costs and allow you to focus on strategic growth opportunities.

Speaker: Berkant Bostan | Founder & Managing Director, memnun and bost&

Data Analytics for Better Business Decisions

Learn: Turn raw data into actionable insights to make informed business decisions. Use tools and strategies to analyse performance, identify trends and drive long-term growth with measurable results.

Speaker: TBD

Google Ads for Effective Marketing

Learn: Master the art of digital advertising with Google Ads. From setting up campaigns and managing budgets to optimizing ROI and targeting the right audience, this session will help you amplify your brand's reach and impact.

Speaker: Friederike Thackwell | Senior Industry Manager, Google

About Tech Booster

Tech Booster, powered by AiDiA and Google, is the key to unlocking your business's digital edge. We know running a business isn't easy. That's why Tech Booster was created - to provide Black-led startups and SMEs in the DACH region with the digital knowledge, mentorship and tools tailored to their needs in order to succeed.

This programme isn't just about learning - it's about transformation.

What are you waiting for? Your future is calling!

Take ctrl Today.
Build Your Tomorrow.

Your shortcut to success starts here. Redefine how you work, lead and grow.

Frequently Asked Questions

Answers on the Programme

What is the AiDiA x Google Tech Booster?

The AiDiA x Google Tech Booster is a 10-week programme designed to empower Black-led startups and SMEs in the DACH region with essential digital skills, innovative tools and strategic insights to thrive in a tech-driven business world. 

Who is this program for?

This programme is for Black entrepreneurs and company leaders operating in the DACH region. Ideal participants include CEOs, CTOs or team leads in roles such as Business Development, IT, Data Engineering or Marketing.

What is the language of the program?

The programme will be conducted entirely in English.

Are the sessions virtual or in-person?

The programme sessions will be held virtually, ensuring accessibility for participants across the DACH region. 

Will there be any in-person events?

Yes! The programme kicks off with an in-person event and there will be a closing event at the end of the programme.

What is the time commitment for participants?

The programme runs for 10 weeks, with weekly sessions on Wednesdays at 6:00 PM CET, lasting approximately 90 minutes (including Q&A). 
The sessions are beginner-friendly, ensuring even the more complex topics are accessible to participants. 

What topics will be covered during the program?

The programme includes 8 sessions, covering: 

  • Google Workspace Essentials (e.g. Calendar, Meet, Drive, Docs, Forms, etc.) 
  • Cloud computing & cybersecurity 
  • Blockchain for Transparency & Security 
  • AI for Business Efficiency (Google and external tools like ChatGPT, Zapier) 
  • Automating Business Processes 
  • Data Analytics for Better Business Decisions 
  • Google Ads and YouTube for Effective Marketing 

More Answers on the Programme

Will I receive a certificate upon completion?

Yes, participants who attend all sessions and complete pre- and post-programme surveys will receive a certificate of completion. 

How can I prepare for the program?

Ensure a stable internet connection for virtual sessions and prepare to attend the in-person kick-off event in Berlin. Familiarity with tools like Google Workspace is helpful but not mandatory.

Who are the speakers and mentors?

The program features Google experts and industry leaders specialising in AI, cloud computing, blockchain, data analytics and marketing. Participants will also receive guidance from seasoned mentors throughout the programme.

What networking opportunities does the program provide?

Participants can connect with peers during the in-person events and virtual sessions, fostering a community of like-minded entrepreneurs. 

What happens after the program ends?

Graduates join the AiDiA alumni community, gaining access to exclusive founder resources, networking opportunities and priority invites to future programmes. Participants are encouraged to share their experiences and insights to support others and shape future offerings. 

Who can I contact for more information?

For any questions, contact Brendan Stahl at teilnehmen@aidia-pitch.de. 

Answers on the Participation

Is there a fee to participate in the program?

No, participation is completely free.

How do I apply, and what is the deadline?

Apply via our online form. Applications closed on February 9, 2025.

How are participants selected?

Participants are selected based on: 

  • Team composition and founder's vision
  • The startup's creativity, potential and commitment
  • The ability to apply program learnings promptly
      What happens after I apply?

      Selected participants will be notified. We encourage applicants to plan for the in-person kick-off event at Google Berlin to connect with industry leaders and join engaging panel discussions.

      Can I participate if I’m based outside the DACH region?

      The programme is designed for startups operating in the DACH region. However, if you're based elsewhere but have operations in the DACH region, you're welcome to apply. Fully remote businesses outside the DACH region are encouraged to subscribe to our newsletter for future opportunities. 

      Do I need to attend all the sessions?

      Attendance is highly encouraged. Full participation is required to receive a programme certificate and access to in-kind prizes. 

      Can more than one person from my team attend?

      We recommend selecting 1-2 representatives to attend all sessions, ensuring knowledge is effectively transferred within your team. If additional team members need to join a specific session, please notify us in advance. 

      Contents